✶
What "boutique studio" actually means.
It's not a size, it's a stance. On choosing fewer clients, deeper work and saying no — gracefully.
Read essay Field notes
The journal.
Long-form thinking on building products, design systems, freelance life and the work behind the work. Written and edited by the Team.
✶
Why your design tokens keep breaking.
A practical guide to building a design-token pipeline that doesn't break the second you add a second app.
Read tutorial✶
The first year of running a studio.
Lessons, mistakes and small wins from the first 12 months of building Axxellance. Mostly the mistakes.
Read notes✶
The freelance pricing trap (and how to escape it).
Selling hours is a one-way ticket to burnout. Here's what I shifted to — and what it cost me to get there.
Read notes✶
The tools I actually use in 2026.
The tools, libraries and patterns I reach for on every client project — and what I've learned to avoid.
Read tutorial✶
Why slow design is the new fast.
The rush to ship is killing the work. A short manifesto on patience as a competitive advantage.
Read essay Newsletter
Get new essays in your inbox.
One thoughtful email a month. No spam, no growth-hacks, just the writing.